One of the biggest challenges is keeping the website up to date with limiting resources. Cellular Agriculture Canada (Cellag) have a "Resources" section that needs to be updated continuously, but they have not been able to do it due to lack of people and time. Currently they collect information from news and social media, and update on the “resource” section of the website.
Cella want to keep their website to keep updated so that they can reduce time spent on researching and updating the website.
Primarily admin and other volunteers would use the result of this project. In terms of the website, the user is hard to define, maybe General public and companies who are interested? But they want to focus on youth (Millennials, GenZ) to visit their website.
The main pain point for admin and volunteers is limited time. There is a learning curve and restrictions on Squarespace. They spend a lot of time searching for suitable articles. But they have around 5 people spending 3-8 hours per week on the entire organization so we are not sure how much time should spend on updating the website either.
Cellag want the solution to be simple and quick that results in reducing time spent on research and updating on the website. If possible, more traffic to the website as well.
Cellag use Squarespace and our budget is very low. They are expecting to have some kind of strategy (may be possible automation strategy) and implementation process document at the end of the project.